"Jim has contributed to several important aspects of our business.  We did Jim's two-day marketing and editorial training.  The result was a dramatically increased awareness of what our editorial needs to do. Jim gave us ideas for bringing our articles to life, getting readers engaged faster, with more panache.  After 20 years in publishing, we never had a true editorial architecture.  Now our editorial has a stronger mission and structure---it helps us train writers, it gave us a significant 15% bump in trials-to-conversion, and we've gotten a consistent increase in retention as well.  Working with Jim as a consultant or copywriter is unique in my experience.  He gets his arms around the job completely---and he's versatile. He's helped me recruit an editorial board, create a new landing page, and he's helped with our editorial writing.  Every job he does is turn-key---give him the ball, he runs with it. I trust him. He's always going to use good judgment."

Murray Bradford, CPA

Publisher, The Tax Reduction Letter